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The Figure Skating Marketing Summit Taipei 2021

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All sport leaders have one thing in mind when we get to lead a sport in our local community - to build a sustainable, successful, and scalable sport development eco system, we need to align ourselves with the international stakeholders, build bridges between tradition and innovation, and commit fully to shaping the future of the sport of figure skating towards a culture of innovation.

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A digital and cooperative approach to make figure skating more attractive (Around the Rings)

The second and final session of the Figure Skating Marketing Summit, organised by the Chinese Taipei Skating Union, was a vivid proof of what can be achieved working with digital and cooperative minds to grow the sport and making it more attractive for fans and sponsors alike. Exclusive digital formats, educational content, virtual judging, and an athlete-oriented approach will help engaging with broader audiences. 

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"Over the past two days, we have all listened to international experts sharing their insights and experiences on how we could face challenges and seize new opportunities. By identifying actions, approaches and experiences that will help developing the sport of figure skating, we recognise the future of our sport is digital." said CTSU President Tiao-Ching Hung

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在沒有冰雪的台灣推廣花式滑冰

台灣的滑冰運動發展,自從2005年開始擁有第一座符合國際標準的冰場之後,逐漸有了不同的樣貌。

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Promoting figure skating is not so easy in Taiwan. By upgrading live broadcasting standards and its national tournaments, Taiwan aims to seize the digital opportunities in the post-pandemic era.

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​中時新聞網

國際滑冰運動行銷論壇 為運動商業找新出路

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​聯合新聞網

滑冰/國際滑冰論壇線上登場 踏出冬運國際接軌第一步

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敢動

滑冰》冬季運動接軌國際第一步 臺灣首辦國際滑冰行銷論壇

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滑冰》臺灣首辦國際滑冰運動行銷論壇 冬季運動國際接軌第一步

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